Lean “Franchise” business model
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This approach allows for maximum
effective utilization of existing capabilities and infrastructure while
minimizing the costs and time to begin activity in a market. It relies
on a clear definition of the products and services to be marketed, and
the creation of a robust interface format for exchange of business and technical
information.
Once created, this interface can be readily adapted
to different regions, and also serves as the framework for transition,
if and when the Partner company wishes to take over in-country operation
